Leads, Sales, Automate

Creating a Sales System

No matter what industry you are in, sales are the lifeblood of every business. Every business needs a sales system that converts leads to clients. Because let’s face it, if you don’t have sales, you don’t have a business. Creating consistent sales is the challenge of every business.

In developing your sales system there are 3 key questions you need to ask. Our team at Business Made Simple is here to help you through the process and get your sales system running like a well oiled machine.

1) Who Is My Client and Where Do I Find Them?

Do you know who your ideal client is? Do you know where they hang out, whether online or in person? Having a clear vision of your ideal client is the first step in any successful sales funnel. Does your ideal client fall into a certain age demographic? Are they concentrated within a certain industry? Are they located within a certain geographic location, or are they dispersed over a large area?

When you know who your client is and where you find them, you can create a sales strategy that will ensure you have all of the clients you need when you need them. This will help you avoid wasting your time on ineffective strategies. For example, if you are trying to reach millennials by mailing postcards, you will likely be spinning your wheels without gaining any traction. You need to target your advertising to the media and platforms your ideal clients spend the most time on.

2) What Are the Steps in My Sales Process?

Once you have a lead, then the next step is to identify the steps in your sales process. Think of what steps you typically take to convert a lead to a sale. Does it take multiple in person meetings? Do you send follow up emails? Or do you follow up with a phone call? Are there common questions that you find yourself answering over and over?

Think also about how you qualify leads. You don’t want to spend hours of time trying to convert a lead that is only remotely interested in your product. You want to make sure that you are spending your time on tasks that are more likely to result in sales. You certainly don’t want to ignore warm leads, but you should spend most of your time on hot leads as they are more likely to convert to customers and add to your bottom line.

Typically the higher price the product or service the longer the sales process. If you are struggling to identify the key steps in your sales process, our team at Business Made Simple can help you streamline your funnel and eliminate any hurdles.

3) What Needs to Happen Behind the Scenes to Make Sure All Sales Are Well Executed?

The next thing to consider is what needs to happen on the back end of your business both during the sales process and once you onboard your new client. Knowing the steps will help you not only give your clients a good experience, but it helps protect your brand. The last thing you want is to spend weeks or even months converting a prospect to a client only to have their order botched. Customer service doesn’t end the moment you convert a lead to a client. In fact, it is only the beginning.

How are you tracking your sales? Do you have a system set up that makes reporting simple? You should be able to easily find out where each order is in process without having to waste time manually looking up details for each sale. Are you staying in communication with the customer and giving them regular updates as the order or project progresses? You should never leave your client in the dark wondering what the status of their order is. Over communication is always preferred to under communication. Is your system set up to automatically send updates throughout the sales cycle so you don’t have to waste your time doing it manually?

Business Made Simple Can Help with Your Sales Process

No matter where you are stuck in the sales cycle, our team can help you to identify, simplify, and automate your sales funnel. We specialize in helping you take your business processes to the next level. See how Business Made Simple can help your business. Call 801-893-9995 and talk to one of our team about scheduling a free sales strategy session for your business.

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