business automation, work, leadership

The Unsexy Truth About Running an Automated Business

When you talk about having an automated business, some people salivate at the thought of having a business that runs itself. But the truth is, it’s not that sexy. You still have to lead and manage the working pieces of your business. No business comes without its share of work, and an automated business is no different. Here are 3 myths about running an automated business.

1. You can sit on a beach drinking pina coladas all day and make millions of dollars.

Well, yes and no. Having an automated business will definitely reduce your time spent running the business, but it won’t replace your role as leader. Although you may automate certain key processes in your business, there are many parts of a business that can’t be automated. This is why every business leader needs to become a master at delegation.  You can certainly hire people to head up different departments and delegate the oversight of that area to them.

This is especially helpful if there is an area that you are not strong in. For example, if sales is a weak point for you, you can hire a VP of Sales and have them directly oversee your sales team. Hires don’t have to be management positions. Maybe hiring a bookkeeper would take a load off your today list. The more specific you can get in what you need, the more likely you are at finding the right person to fit that need.

Even if you are not particularly weak in one area, there will come a point in your business where you no longer have the time to tackle everything yourself.  Get really good at delegating to your team and you’ll be taking your first vacation in years before you know it! Contrary to popular belief, you will still need to lead the company, but 3 weeks of vacation as opposed to no vacation is SO much better than your 90 hour work week.

2. I can just hire smart people to run my business and it’ll be great.  

Again, this is false. You should never turn over your company’s daily operations completely to someone else. As a leader you define the role and responsibilities, put in checks and balances and establish systems of accountability.

While you certainly want to hire intelligent people who fit in well to your business roles, you can’t just turn over the reins. Part of your job as a leader is to clearly define expectations, and provide appropriate training and guidance so your employees are able to do their jobs with confidence. When they are properly equipped, and understand what is expected of them, your employees will flourish and be successful assets within your business.

Good leaders consider how they are going to measure their employees success. By figuring out what it takes for your employee to be successful you give them the power to excel. By creating clear expectations and establishing a way for them to report on that success, you ensure even the smartest person will do their best.

3. Once you have built your system, you don’t have to continue to invest in your business.

Like the first two myths, this is also false. It takes time and money to build up your business. However, once you have built a successful automated business system, and are profitable it doesn’t mean the hard work is behind you. In many cases, it may be just beginning.

You can’t just rest on your laurels and assume that the hard work you have put into your business in the past will carry you through. Business is ever changing, and new challenges are always popping up. You have to continue to promote your business and adapt to new challenges if you want to continue to succeed. Once you’ve set a system in place and have delegated it, the next step is to measure your success, analyze what went right (and sometimes what went wrong) and then make tweaks.

Without these last 3 parts of the process (measure, analyze and tweak), you will find business breakdowns beginning to happen. Good leaders are continually making changes to their processes to ensure things get done right.

Avoid the Myths

Automated businesses have their perks, but they are not without their challenges as well. By having realistic expectations and avoiding these 3 common myths, you can position your business for success, both now and in the future. If you would like help automating your business, please contact us at 801-472-6947 for a complimentary business analysis.

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